The Engagement

What working together looks like.

A full-service engagement — new website, monthly content, and active channel management — designed specifically around the story, audience, and equity Samba has already built.

Part 01  ·  The Website One-time build
New website build

A site that earns the reputation you've built.

Custom-designed and built from scratch. Every problem in the audit above, resolved. Every opportunity — GIG certification, Lancaster story, social proof — converted into a surface that works.

01  ·  Architecture

Multi-page, structured site

Home, Menu, Our Story, Private Events, Reservations, Contact — each page purpose-built for a different guest intent.

6–8 pages
02  ·  Search

SEO from the foundation up

Restaurant schema, menu schema, optimized titles, meta descriptions, semantic HTML, and local keyword pages built to rank for "Brazilian restaurant Montclair" and "gluten-free NJ."

Schema + on-page + local
03  ·  Content

Dedicated content shoot

A full on-site production session — dishes, dining room, Chef Ilson, the kitchen in motion. Every image on the new site is original photography, not stock.

Photography + video
04  ·  Social

Social media integration

Live Instagram feed embedded on the homepage. Shareable Open Graph images for every page. Links optimized for the Instagram bio conversion path.

IG · Facebook · OG tags
05  ·  Conversion

Private event inquiry form

A dedicated section for buyouts, rehearsal dinners, and off-site catering — with photography, pricing tiers, and an inquiry form that captures lead data automatically.

Highest-margin revenue line
Part 02  ·  Social Media Monthly retainer
Investment Valid for 30 days
Full-service engagement

Everything Samba needs. Nothing it doesn't.

Website build is a one-time fee, included in month one. Social media management continues as a monthly retainer with a three-month minimum engagement.

First month total $4,500 $2,000 / mo thereafter
One-time  ·  Website

Website build

$2,500

Delivered in 3–4 weeks. Includes content shoot, all pages, SEO setup, integrations, and launch.

  • Multi-page custom design & build
  • Dedicated content shoot
  • SEO foundation + schema markup
  • Social media + booking integration
  • Private event inquiry form
  • Brand story captured + Engaging Content
Monthly  ·  Social

Social media retainer

$2,000 / mo

Ongoing content production, channel management, strategy, and optimization — every month.

  • Monthly on-site production shoot
  • 12 Posts per month (4 videos / 8 photo carousels)
  • Caption copy + hashtag strategy
  • Monthly content calendar
  • Analytics report + optimization
  • 3-month minimum engagement